Economic Psychology / Gyrgy Hunyady Mzes Szkely /HardcoverUPC:N/AISBN:9789633893104 / 978-9633893104MPN:N/ABrand Name:Osiris KiadOverviewThis monumental 942-page handbook explores the emerging interdisciplinary field ofeconomic psychology, which studies the complex relationship between human behavior and economic activity. Written byGyrgy HunyadyandMzes Szkely, leading Hungarian scholars, the book synthesizes decades of research to examine how individuals and groups make economic decisions, interpret market processes, and respond to financial challenges. It discussesconsumer and investor behavior,organizational dynamics,leadership and unemployment issues, and theethical dimensionsof economic action. Bridging psychology and economics, this comprehensive volume is apioneering Hungarian contributionto a rapidly developing discipline that connects theory with real-world practice.Ez a monumentlis, 942 oldalas kziknyv agazdasgpszicholgiainterdiszciplinris terlett mutatja be, amely az emberi viselkeds s a gazdasgi tevkenysg sszefggseit vizsglja. A szerzk,Hunyady GyrgysSzkely Mzes, a magyar pszicholgia vezet kutati, tbb vtizedes tudomnyos tapasztalat alapjn elemzik, miknt hoznak az emberek gazdasgi dntseket, hogyan viszonyulnak a piac mkdshez, s milyen tnyezk befolysoljk a fogyaszti, befekteti s szervezeti magatartst. A ktet trgyalja avezets s a munkanlklisg problmit, valamint agazdasgi viselkeds etikai krdseitis. A gazdasgi s pszicholgiai szemlletet tvz m ttr szerepet tlt be a magyar tudomnyos letben.Product FeaturesFormat:Hardcover (sewn binding)Pages:942Dimensions:Standard academic (approx. 17 24 cm)Language:HungarianGenre:Psychology / Economics / Behavioral ScienceEdition:2003 (First Edition)Key TopicsFoundations and evolution ofeconomic psychologyRationality and decision-makingin economic behaviorConsumer and investor psychologyOrganizational behaviorand leadership processesThepsychology of unemployment and workEthical aspectsof economic conductInterplay betweenscientific and lay economic theoriesComparative insights intobehavioral economicsandsocial cognitionFbb tmk:Agazdasgpszicholgiaalapjai s fejldseRacionalits s dntshozatala gazdasgi viselkedsbenFogyaszti s befekteti magatartspszicholgijaSzervezeti viselkedss vezetsi folyamatokAmunkanlklisg s a munka pszicholgijaAgazdasgi viselkeds etikai dimenziiTudomnyos s laikusgazdasgelmleteksszehasonltsaKapcsoldsok aviselkedsi kzgazdasgtanhozs atrsas kogncihozInteresting FactsThe volume isthe first major Hungarian handbookdedicated entirely to economic psychology.Features contributions fromboth senior experts and young researchers, creating a multidisciplinary dialogue.The book is framed by thought-provoking essays fromLszl MrandGyrgy Hunyady, offering contrasting perspectives on human rationality in economics.Serves as abridge between academic research and practical economic behavior, addressing issues relevant to educators, economists, and managers alike.rdekessgek:Ez az els olyanmagyar nyelv kziknyv, amely tfogan trgyalja a gazdasgpszicholgia terlett.Tapasztalt s fiatal kutatkkzs munkjbl szletett, multidiszciplinris szemllettel.A ktetetMr LszlsHunyady Gyrgytanulmnyai keretezik, amelyek eltr nzpontbl elemzik az emberi racionalits gazdasgi vonatkozsait.A m hid